Trojan Horse
It characterizes this blockchain project by one large owner from among the technological giants or leaders of the supply chain, who launched his own platform and persistently offers all participants of the ecosystem to use it.
We called the solution a Trojan horse because at first glance it looks very attractive. Behind such a project is usually a reputable brand that uses proven reliable technologies and is focused on solving costly pressing problems in the industry.
Customers of such companies are forced to put up with complete control over the data and not always acceptable conditions for cooperation.